The average American throws away 84 kg of plastic per year. 50 percent of the plastic we use, we use just once and throw away. Part of the solution to this environmental disaster is to change to biodegradable plastic.
MYO was developed to teach people how to make their own biodegradable plastic products using the step by step guide and moulds. Making bio-plastic products is a fun and creative pastime which enables the user to lead a more self-sufficient lifestyle and ease their eco-anxiety.
The brand was developed to appear playful and ecologically conscious. The animation was made to encourage people to try making bio-plastics. It was made with a cut out animation style that embodies the brand identity. The guide encourages further exploration of the potential uses of homemade bio-plastics.