Over the next few years Bahrain aims to shift focus from oil wealth towards a diversified economy, by supporting the growth of the private sector. Despite Bahrain’s efforts to grow the private sector, SMEs overwhelmingly dominate the market and only contribute 30% to the GDP. Due to the narrow view of design value in business, it has not been used effectively as a solution to support SMEs sustainable growth and instigate innovation in Bahrain. Design has a positive correlation between innovation and economic growth, and it has been used by various countries including the UK, Singapore, South Korea and Denmark as a strategic tool to add a competitive advantage to domestic products and services and transform businesses. Consequently, The aim of the research is to develop a guideline to promote the strategic use of design by SMEs in Bahrain to support growth and instigate innovation.
Design for SMEs in Bahrain
Promoting strategic design to support the growth and innovation of Bahrain’s small to medium enterprises.
Design Strategy & Innovation MA