People aged 20-40 find it difficult to immerse themselves in raising money for worthy causes due to the demands of building careers and families. This can lead to unfamiliarity with the emotional rewards of altruism and selflessness through individual action. Virtue is a service designed to aid an individual’s fundraising journey, whatever form it takes, through a combination of time management and fundraising engagement tools that are tailored to the person and their specific needs. The ability for users to combine their crowdfunding means, all of their fundraising logistics, sharing their journey with others through any digital medium and creating a community of like minds makes for the most complete fundraising experience. This in turn helps foster a culture of giving amongst the younger generations through forming long-term links with the causes that they personally identify with.

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