Regaining public trust, remaining relevant in a competitive market, and embracing new technologies are the biggest challenges faced by charities. Therefore, charities need to rethink their donation strategies addressing the needs and expectations of their supporters. Share is an interactive donation experience, which uses storytelling to connect charities and donors. The platform allows donors to understand how the charity’s work makes a difference, and to stay connected with them. Users can explore stories and missions based on themes, treatments, or types of cancer, they can also create their own stories to share experiences and insights. Share allows charities to experience continuous interaction with their donors, reaching a wider audience at any time or period of treatment. Through user-generated testimonials, stories in Share are unique and personal, and accurately showcase the charity’s work.
A collaborative project with Guy's and St Thomas' NHS Foundation Trust.
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