Our earth is currently facing many environmental, social, economic and ethical issues today. A major challenge that faces the international community is to provide safe food for over 9.1 billion people by the year 2050. Furthermore, one-third of the globally produced food is wasted according to the Food and Agriculture Organization of the United Nations. During the last decade, food waste has become an international concern to policymakers, practitioners, and researchers across a range of academic disciplines.
Jordan does not have a national solid waste management policy and disposes food waste directly into unsanitary landfills. The country’s food waste generated per capita sometimes exceeds 210 kg per year and the overall aim of this research is to understand the current behaviour patterns of local households and to develop a communication campaign to shape a more socially responsible behaviour of households around food waste reduction in West and East Amman, Jordan.