10% of all global carbon emissions are emitted by the fashion industry, a figure that outweighs the carbon footprint of all international flights. The majority of consumers are unaware of the massive impact their buying habits are having on the environment.
Fashion Unravelled is a disruptive campaign that empowers customers with previously hidden information regarding the environmental and social impacts of the fashion industry. The campaign is not only to educate and empower consumers but also to start a consumer driven change within the fashion industry as more consumers demand honesty from fashion brands. The campaign strives to educate more consumers ensuring they are informed about their garments and provides a platform for pressure to be placed on brands to become more transparent about their supply chains and carbon footprints going forward.