The product offers a lifetime experience rather than just an interaction with a product. It is a statement of love and friendship in times where society is being constantly distracted by electronics and social media.
ED’s design language and aesthetic are soft and friendly in order to attract people to see the product as cheerful and positive, rather than a punishment. 
People’s commitment to stop distractions or interruptions by their mobiles’ notifications for one hour is a statement of love and friendship. It is an hour of full attention and immersion in an activity with the aim to improve relationships and to help improve people’s attention span.
ED is not merely a product, but a life experience and a social statement.

View More Projects:

Back to Top